Fun things to do instead of watching "24"

Make an Advert for the ICA!

Nick took a long run off a short pier for this 24 hour advert challenge. Video after the jump. (No pun intended)

After beating the birds up at the break of dawn we arrive at M&C Saatchi  in desperate need of coffee! After meeting a few faces from HypTV we where huddled into a room and for the first time told what we where actualy be doing.

Our brief was simple, in fact that was it we had to keep it simple and was going to be used for the ICA.

After too long a time talking about what to film we jumped up, grabbed jackets and camera's alike a took to London's SouthBank and got some stange looks by passers by!

Alot of blood, sweat, tears and redbull later this was our result: